Michael Barbosa, MBA, Director of U.S. Marketing, HCP Promotions
Tell us a bit about your career.
I’ve worked across a number of different commercial functions at large global pharmaceutical companies. Over the course of my career I’ve worked in field sales, training and marketing. Prior to joining Oncopeptides, I was most recently focused on US healthcare provider marketing for the launch of a drug in the Multiple Myeloma space.
That sounds exciting, why did you leave to come to Oncopeptides?
I really wanted to be part of building something from the ground up. When I joined Oncopeptides in the Spring of 2020, our Company was well established in Sweden, however, we did not have the same name recognition here in the U.S. Therefore, I saw an opportunity to leverage my broad range of experience to make an immediate impact in defining our U.S. marketing strategy and build awareness of our exciting portfolio.
What has your experience been like so far?
There is a lot of momentum and excitement as we prepare for launch. Our first drug candidate has a PDUFA date of February 28, 2021 so there is a lot to do! I am responsible for all of the health care provider promotional activity. For example, I am creating field resources and preparing our digital non-personal promotion.
Tell us a bit about the people at Oncopeptides.
I’ve been really impressed with the people Oncopeptides has been able to attract. We have built a team of really seasoned professionals. More importantly, we have people on board who are truly passionate for helping patients.
What is the culture like at Oncopeptides?
I’ve found that there is a strong foundation of trust and respect here at Oncopeptides. Therefore, people feel empowered to share their ideas and even respectfully offer a differing point of view.
What would you tell someone thinking of joining Oncopeptides?
We are at a really exciting time in our history as a Company. There are so many opportunities to get involved in different projects and try new things. My days go by very fast – which is how I like it!